Business and Management Essentials
A practical first course in running a business or a team. You learn how customers, value and money fit together on one page, how to set a strategy you can actually follow, how to read revenue, margins, break-even and cash flow, how to hire, delegate and give feedback, how to run meetings and decisions, how to turn messy work into simple processes, and how to write, present and negotiate. It ends with a written 90-day management plan.
- Access by email within minutes
- 14-day money-back guarantee
- Secure payment by Stripe
What you will be able to do
- Map any business on one page and spot where it makes and loses money
- Read revenue, margin, break-even and cash flow in a simple monthly dashboard
- Delegate, give feedback and run meetings that end with decisions
- Write a 90-day management plan you can review every week
Who this course is for
- New managers and team leads who were promoted for doing the work well
- Freelancers and small business owners who want structure without an MBA
- Employees who want to understand how the business they work for makes decisions
The 8 lessons
In a deliberate order. Each lesson explains one topic in plain language, gives you a template or a table you can use, and ends with a short assignment on your own work.
- 01
How a business really works
You will be able to describe any business on one page: who it serves, what it offers, how money comes in and goes out, and how to use the rest of this course.
- 02
Strategy in plain words: choices, not slogans
You will be able to write a one-page strategy with a measurable goal, a positioning, an honest SWOT that ends in decisions, and a list of what you will stop doing.
- 03
Reading the numbers: margins, break-even and cash
You will be able to calculate gross margin and break-even, tell profit from cash flow, and keep a one-page monthly dashboard for a business or team.
- 04
Managing people: hiring, delegation and feedback
You will be able to write a role scorecard, run a structured interview, onboard someone well, delegate at a clear level, hold useful one-to-ones and give feedback people can act on.
- 05
Leading a team: motivation, meetings and decisions
You will be able to remove what drains motivation, run meetings that produce decisions, make clear who decides what with a simple RACI, and handle conflict before it hardens.
- 06
Operations: processes, SOPs and the right KPIs
You will be able to map a process, write a standard operating procedure someone else can follow, choose KPIs that drive decisions, and run small improvements every month.
- 07
Clear writing, presenting and negotiating
You will be able to write emails and one-page briefs that get acted on, present a recommendation to decision makers, and prepare a negotiation using interests, a walk-away option and trades.
- 08
Your 90-day management plan
You will have a written 90-day plan that pulls together the tools from this course, plus a short weekly and monthly review routine to keep it alive.
What is included
- 8 complete written lessons, about 105 minutes of reading in total
- 8 templates, checklists and plans in clear tables
- A practical assignment at the end of every lesson
- A written plan or template to keep in the final lesson
- Printable, or save any lesson as PDF
- Progress tracking in your library
- Lifetime access, including future updates
How you receive it
Right after payment you see your access button, and the same personal link is emailed to you. Open it on any device to read every lesson. There is no account and no password to remember.
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Education, not professional advice. Our courses are general education in written form. They do not give legal, tax, financial or other professional advice, do not lead to an accredited certificate and do not guarantee any job, income or result. Read the educational disclaimer.
Want all five courses?
The Complete Library includes this course and the other four, 40 lessons in all, for $147. That saves $88 against buying them one by one.
