Digital Marketing Strategy
Tactics change every year. The strategy underneath them does not. This course shows you how the customer journey and the main channels fit together, how to research and position for a real customer, how to build landing pages that do one job well, how search and content work, how to use social media without burning out, how to read the main advertising metrics before you spend, and how to grow an email list with consent and measure what matters. It ends with a written 90-day marketing plan.
- Access by email within minutes
- 14-day money-back guarantee
- Secure payment by Stripe
What you will be able to do
- Write a positioning statement and value proposition based on real customer research
- Check a landing page against a clear conversion checklist
- Read CTR, CPC, conversion rate, CPA and ROAS before you spend more
- Build a 90-day marketing plan with a budget split and a weekly review
Who this course is for
- Small business owners and freelancers who do their own marketing
- Junior marketers who want the full picture behind the tasks they are given
- Founders preparing to launch a product or a service
The 8 lessons
In a deliberate order. Each lesson explains one topic in plain language, gives you a template or a table you can use, and ends with a short assignment on your own work.
- 01
How digital marketing fits together
You will be able to map how people find, choose and come back to a business online, sort channels into owned, earned and paid, and decide what to work on first.
- 02
Knowing your customer with real evidence
You will be able to run quick customer research this week and turn it into a positioning statement, a value proposition and customer profiles built on evidence.
- 03
Websites and landing pages that do one job
You will be able to plan and review a landing page with one goal, a clear headline and offer, honest trust elements, a short form and a fast mobile experience.
- 04
SEO and content: getting found in search
You will understand how search engines find and rank pages, and be able to research keywords with free tools, match search intent, apply on-page and technical basics and set a realistic timeline.
- 05
Social media and community you can keep up
You will be able to choose one or two platforms, set content pillars and a posting rhythm you can keep, engage with people rather than broadcast, and work with creators within disclosure rules.
- 06
Paid advertising: budgets, tests and metrics
You will be able to choose between search and social ads, set objectives, audiences and budgets, run simple tests, read CTR, CPC, conversion rate, CPA and ROAS, and stay within ad rules.
- 07
Email marketing and measuring what matters
You will be able to build an email list with consent, write a welcome sequence, segment subscribers, follow unsubscribe rules, tag links with UTMs and choose a few KPIs with simple attribution.
- 08
Your 90-day marketing plan
You will write a 90-day marketing plan with one goal, chosen channels, a budget split and a weekly review routine that you can keep and reuse every quarter.
What is included
- 8 complete written lessons, about 113 minutes of reading in total
- 8 templates, checklists and plans in clear tables
- A practical assignment at the end of every lesson
- A written plan or template to keep in the final lesson
- Printable, or save any lesson as PDF
- Progress tracking in your library
- Lifetime access, including future updates
How you receive it
Right after payment you see your access button, and the same personal link is emailed to you. Open it on any device to read every lesson. There is no account and no password to remember.
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Education, not professional advice. Our courses are general education in written form. They do not give legal, tax, financial or other professional advice, do not lead to an accredited certificate and do not guarantee any job, income or result. Read the educational disclaimer.
Want all five courses?
The Complete Library includes this course and the other four, 40 lessons in all, for $147. That saves $88 against buying them one by one.
